Our client is a prominent distributor of healthcare and wellness products, listed on Hong Kong Stock Exchange. They are seeking a highly skilled Marketing Professional to join their dynamic team. The successful candidate will be mainly responsible for personal care products.

Key Roles and Responsibilities

• Develop and implement effective marketing strategies and programs across ATL (Above the Line) and BTL (Below the Line) channels.
• Drive the successful launch of new products in the personal care category.
• Serve as the gatekeeper for all promotional content, ensuring consistency in messaging and brand identity.
• Monitor promotional performance and audience engagement metrics to optimize marketing efforts.
• Collaborate with marketing and media agencies to manage media spend and maximize impact.
• Foster strong partnerships with internal sales teams and external business stakeholders to drive business growth.
• Oversee Advertising & Promotion (A&P) budgets, tracking activities, progress, and return on investment (ROI).
• Analyze market potential, campaign performance, and consumer insights to refine future strategies.
• Prepare post-campaign reports and presentations for senior management, providing actionable insights.

Requirements:

• Bachelor's degree in Business Administration or a related field
• Minimum eight years of relevant experience in marketing and brand management within FMCG and personal care sectors.
• Proven experience in launching new products successfully.
• Passionate, with a strong growth mindset and a drive for innovation.
• Excellent communication and analytical skills, with the ability to translate insights into actionable strategies.
• Highly proficient in presentation skills, capable of delivering compelling and data-driven narratives.
• Fluent English and Cantonese, Mandarin is a plus

Interested parties please send CV in WORD format with current and expected salary to CV@jc-search.com.

All information will be treated in strict confidence and will be used for recruitment purpose only.